The lab is an experimental platform for clients and for us. This is where we explore the unexpected and break the status quo. We take initiative on the client’s behalf, striving to further their story, brand and image.

The lab is an experimental platform for clients and for us. This is where we explore
the unexpected and break the status quo. We take initiative on the client’s behalf,
striving to further their story, brand and image.

Sperion: Car Tracker

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Don Cupido

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With Facebook being blamed for 33% of divorces across the globe, does true love still exist in the age of social networking? This Valentine’s Day, New York ‘mariachi cupid’ Don Cupido is about to find out. Having lost heart in old-fashioned serenading in New York – a city with the highest rates of never-married women and men – he is instead taking his love songs online using a new-fashioned form of musical serenade: Spotify.

National Coalition for the Homeless

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The idea was done as a PSA for the National Coalition for the Homeless. The band Radiohead donated the music track MK 1 from their “In Rainbows” album. The band’s very first foray into the land of commercial appeal is in support of a worthy cause. The ad garnered recognition from Adage, One show and Radiohead fans everywhere.

A Cart Across Wales

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A viral campaign which showed two guys traveling the length of Wales in a golf cart, stopping at various places on their way. Created for Tourism Board of Wales the fifteen shorts captured the spirit of Wales and the adventure that could be had.

SonoSite

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When SonoSite had a launch for a new portable ultrasound product, we created a web teaser
campaign and followed it up with print to show that the machine can go anywhere, anytime.

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This sketch/trailer is a web-special done for Collegehumor, featuring four Disney Princesses (Ariel, Cinderella, Jasmine and Snow White) in a “Spring Breakers” storyline where they experience crime, sex and drugs for the first time.

Honda

Super Civic Quest

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When the 2012 Honda Civic came out, it embraced the idea that we’re all different and no matter who– or what– you are, there’s a Civic out there that’s perfect for you.

Clockwork Commute

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This Honda video was created to promote the Civic Hybrid’s future-forward tools and productivity.

Holiday

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Known in the past as David Putty in “Seinfeld,”  the deadpan comedic actor Patrick Warburton pitches the rational reasons one might buy a Honda. TV spots were followed by a very successful web campaign.

Right Guard ESPN

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Timothy directed a series of commercials for ESPN SportsCenter and Right Guard body wash
featuring Minnesota Timberwolves forward/center Kevin Love.