The lab is an experimental platform for clients and for us. This is where we explore the unexpected and break the
status quo. We take initiative on the client’s behalf, striving to further their story, brand and image.
The lab is an experimental platform for clients and for us. This is where we explore the unexpected and break the
status quo. We take initiative on the client’s behalf, striving to further their story, brand and image.
City Harvest: New York Hungers
At the heart of this New York-based nonprofit is a straightforward yet vital mission: to rescue surplus food and get it to those who desperately need it—families and individuals who are struggling to make ends meet. Our goal was to make City Harvest resonate deeply with the sense of hometown pride and the strong community spirit that New Yorkers are known for. We put together a documentary that we showcased at donor meetings and events, and featured heavily on their website and online platforms. I produced, co-wrote and directed the film we called “New York Hungers”.
Spireon: Car Tracker
Don Cupido
With Facebook being blamed for 33% of divorces across the globe, does true love still exist in the
age
of
social networking? This Valentine’s Day, New York ‘mariachi cupid’ Don Cupido is about to find
out.
Having lost
heart in old-fashioned serenading in New York – a city with the highest rates of
never-married
women and men –
he is instead taking his love songs online using a new-fashioned form of
musical serenade:
Spotify.
National Coalition for the Homeless
The idea was done as a PSA for the National Coalition for the Homeless. The band Radiohead donated
the
music
track MK 1 from their “In Rainbows” album. The band’s very first foray into the land of
commercial
appeal is in
support of a worthy cause. The ad garnered recognition from Adage, One show
and Radiohead fans
everywhere.
A Cart Across Wales
A viral campaign which showed two guys traveling the length of Wales in a golf cart, stopping at
various
places
on their way. Created for Tourism Board of Wales the fifteen shorts captured the spirit
of Wales and
the
adventure that could be had.
SonoSite
When SonoSite had a launch for a new portable ultrasound product, we created a web
teaser
campaign
and
followed it up with print to show that the machine can go anywhere, anytime.
This sketch/trailer is a web-special done for Collegehumor, featuring four Disney
Princesses
(Ariel,
Cinderella, Jasmine and Snow White) in a “Spring Breakers” storyline where they
experience crime,
sex and drugs
for the first time.
Honda
Super Civic Quest
When the 2012 Honda Civic came out, it embraced the idea that we’re all different and no matter who–
or
what–
you are, there’s a Civic out there that’s perfect for you.
Clockwork Commute
This Honda video was created to promote the Civic Hybrid’s future-forward tools and productivity.
Holiday
Known in the past as David Putty in “Seinfeld,” the deadpan comedic actor Patrick
Warburton pitches
the
rational reasons one might buy a Honda. TV spots were followed by a very
successful web campaign.
Right Guard ESPN
Timothy directed a series of commercials for ESPN SportsCenter and Right Guard
body
wash
featuring
Minnesota Timberwolves forward/center Kevin Love.